Adekunle Gold to explore how music can reduce stigma for people living with sickle cell
Adekunle Gold, also known as AG Baby, is partnering with New York University (NYU) on a groundbreaking project that explores how music can help reduce the stigma and mental health burden associated with sickle cell disease. According to NYU, the initiative aims to “change the narrative around sickle cell disease,” making it one of the first collaborations between a world-renowned musician and a global research institution.
The NYU research team, led by Dr. Carlos Chirinos and Emmanuel Peprah, will launch a worldwide survey to examine public perceptions of sickle cell as well as the lived experiences of those who battle the condition. The findings will be used to design a music-based intervention that raises awareness and fosters more positive attitudes. Besides that, the team and the Adekunle Gold Foundation will create platforms for partnerships with international health experts to push the conversation forward.
This partnership is particularly significant given Adekunle Gold’s personal journey. He has lived with sickle cell disease his entire life and has spoken openly about the struggles, such as bullying and stigma, that come with it. In an interview with CNN, he revealed that he was bullied for opening up about his condition. If someone of his wealth and status faces such negativity, one can only imagine the reality for those without his platform.
Philanthropy has long been at the heart of Adekunle Gold’s career. He launched the Adekunle Gold Foundation, a nonprofit dedicated to advocacy, outreach, research, and management of sickle cell disease in Nigeria and beyond. Earlier this year, the foundation introduced the 5 Star Care initiative, which provides 1,000 sickle cell warriors with free, full health insurance coverage. The effort is especially moving considering Adekunle’s own 2022 track, 5 Star, where he reflects on living with the condition.
His generosity isn’t limited to healthcare either. Back in July, the chart-topping musician rewarded several first-class graduates with ₦250,000 each, highlighting his commitment to goodwill.
With the NYU partnership, Adekunle Gold is taking his advocacy global–-using the power of music to dismantle stigma and open doors for greater understanding. It’s an admirable step in a journey that blends artistry with impact, and one that promises to leave a lasting legacy.
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